Expertise

Needs vary. We provide a wide range of integrated solutions.

Consumer Products & Services

Consumer Products & Services

Several factors have fundamentally changed the way consumer products companies communicate with key stakeholders, including economic uncertainty, the transformation of digital and social, and the rise of emerging markets and a global consumer culture. These changes mean our strategies today may not be what companies need tomorrow to maintain their edge. So our focus is on being future-ready, continually innovating so that companies and brands always are communicating in ways that propel their performance.

Social & Innovation

Social & Innovation

At FleishmanHillard, our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients from all sectors measurably improve business outcomes. Our solutions help brands navigate and adapt to innovative new technologies. And our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth. We help connect the values of brands and organisations online with the values of their audience to create real passion, authentic exchange and what matters most — meaningful relationships.

Crisis & Issues Management

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The FleishmanHillard crisis management approach, or A.R.C.™ methodology, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our global team of senior crisis counselors is certified against the methodology – and equipped with all its proprietary tools – through our industry-leading training program. FleishmanHillard’s experts have handled diverse issues, including fatal workplace accidents, management-labour disputes, litigation, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism. In addition, we can help manage longer‑term issues and prepare for crises so that your team is ready.

Technology

Technology

Consumers demand – and expect – innovation from companies. And nowhere is this expectation stronger than in the technology sector. We believe the story of technology, in essence, is a story of people’s awe-inspiring capacity for ingenuity and progress. So we blend deep brand marketing and reputation management experience with our tech sector knowledge to create the innovative campaigns that both highlight the products and underscore what is possible through the world’s latest advances. Representing some of the world’s most iconic brands in the consumer technology, B2B, cybersecurity, healthcare, IT and telecommunications sectors, we provide expertise in transforming complex industry shifts into compelling opportunities to engage a wide range of audiences.

Manufacturing & Industrials

Manufacturing & Industrials

The reality facing manufacturing and industrial companies presents unique communications challenges. They continue to face pressure to be more sustainable — and increase operational efficiency and output while keeping costs down. They must enter into more flexible relationships with their workforces, all while improving profitability and combating perception issues that may no longer hold true. In addition, they must operate under the three lenses of greater oversight by regulators and NGOs, a 24-hour news cycle and social media activism. FleishmanHillard’s experts, who come from diverse backgrounds across nearly every industry, help companies communicate complex situations in a strategic and thoughtful manner across a multitude of environments.

Public Sector

Public Sector

We understand our clients’ obligations as stewards of public funds – and the unique requirements for how they communicate. Ultimately, they answer to the public, and to policymakers. Despite regional differences, there is one universal truth: they inhabit a space where expectations tend to grow faster than the available resources. Increasingly, success relies on the ability to communicate clearly. To educate and engage. To be more accessible and understandable. And always, to earn public trust and credibility. With these imperatives, we work within countries to promote healthy behaviours, explain change and engage citizens. We also work across borders to build positive country reputation and advance public diplomacy, trade and investment, tourism, and public health.

Healthcare

Healthcare

There are many challenges facing healthcare, from ageing populations, rapidly growing demand for health products and services, severe budget pressures and government reform to global health threats that defy conventional approaches. And each challenge requires the most imaginative of minds – people willing to ask big questions, take risks and tackle complex problems in new ways. At FleishmanHillard, we believe there’s an answer to every question that can be posed – we just have to be curious, persistent, collaborative and creative enough to find it. So regardless of the task – building brand loyalty, educating the public or defending a marketplace in the face of intense competition – our team provides the curiosity, experience and confidence to push the boundaries of healthcare communications.

Food, Beverage & Agriculture

Food, Beverage & Agriculture

Food is love. It unites us and brings a smile with the welcome command: “Let’s eat”. Perhaps it should be no surprise that issues related to food and how it gets to our plates are some of the most emotionally charged and passionately debated of our time. Nutrition. Public health. Hunger. Obesity. Safety. Sustainability. Organics. Biotechnology. Food waste. Water. Navigating these topics – and many more – is often the reality of working in the world of food, beverage and agribusiness today. Our team works at the crossroad of food “romance” and reality. From inspiration to issues, we partner with our food, beverage and agribusiness clients to make the most of their opportunities and to help address their challenges – from farm to fork.

Financial & Professional Services

Financial & Professional Services

Regulation. Industry complexity. Economic uncertainty. These are a few of the daunting challenges facing the financial and professional services sector – challenges that can erode confidence and credibility in capital markets and the trust of customers and investors. The historical ways of doing business – relying on sheer size and political clout – no longer apply. To succeed in today’s environment, organisations must adapt. FleishmanHillard’s global financial and professional services team helps organisations achieve this by evolving their thinking, whether it’s to strengthen reputation, advance policy or connect with the wide range of audiences that influence a company’s success.

Energy & Utilities

Energy & Utilities

Secure. Sustainable. Affordable. Society increasingly demands energy that is secure, sustainable and affordable. FleishmanHillard can help energy clients manage stakeholder expectations created by these often competing demands. FleishmanHillard’s global energy and utilities team provides the counsel today’s organisations need to successfully operate in an environment demanding transparency and high levels of accountability. Using the agency’s proprietary tools, we have access to the rich information that guides decisions and relates to stakeholders. From the development of energy infrastructure to the deployment of new technologies, we connect companies with their main audiences. Plus, our energy counselors are engaged in the issues, trends and people that affect the industry, providing clarity about an often-misunderstood sector.

Strategic Integration

Strategic Integration

Organisations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge. FleishmanHillard’s strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent company (Omnicom Group) and with outside partners.

Research, Analytics & Measurement

Research, Analytics & Measurement

The expression is well known: facts are stubborn things. But it’s that stubbornness to being true that makes them crucial when telling your story – whether by establishing authentic communications or uncovering the insight that sparks a powerful idea. Yet, facts alone are not enough for shaping success. It is through deliberate data gathering and thoughtful analysis of facts that we are able to unlock insights and generate the transformative ideas that shape a company’s success. So FleishmanHillard’s research and analytics team provides below-the-surface analytics, measurement, and insights discovery capabilities to help companies accomplish their business objectives. We assess audiences, channels and content – and the interplay among them – to arrive at the most actionable strategy.

Reputation Management

Reputation Management

Reputation is a fundamental quality of every organisation – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organisations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

Public Affairs

Public Affairs

Governments play an increasingly powerful role in the global economy, and organisations cannot remain indifferent to their reputation with policymakers. FleishmanHillard’s public affairs specialists offer a dedicated team of experts in politics and policy, backed by the firm’s global communications network. Our people come from a wide range of disciplines that work in and around governments, including former senior government officials, journalists, campaign pros, and corporate and NGO veterans. The team provides in-depth analysis of policy and political issues, builds reputations with government audiences, and advocates on behalf of issues – in the world’s leading capitals and anywhere else.

Media Relations

Media Relations

FleishmanHillard’s media relations professionals know what makes a story — and have forged trusted relationships with those in the media who are most interested in telling those stories. Our Global Media Council, composed of senior media relations practitioners from across the firm and its affiliated agencies, helps us consistently secure the top-tier placements that clients covet most. Because we’ve become a trusted and valued source of information to journalists globally, we know where the opportunities lie to tell your unique story to the media. It’s why we strive to be as valuable to the media as the media is to our clients — a win-win for all.

Brand Marketing

Brand Marketing

The mission: create transformative outcomes for brands. The method: harness the power of insights and creativity to develop a magnetic idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal of brand marketing has been to recognise these opportunities and create a collaborative endeavour with the customer. Only when a brand taps into these opportunities do we see the kind of engagement that can create positive momentum in the marketplace and truly be transformative to the three areas most important to brands: launching products and services; repositioning themselves to create opportunity; and growing/expanding their positions of leadership.