As the owner of the biggest network of taxi brands in Australia (including 13CABS, Silver Service and Taxis Combined), Cabcharge has encountered wide-ranging industry reform and new forms of competition.
Casting off its historical reluctance to engage with media, Cabcharge’s new management team was ready to face the new environment head-on.
Cabcharge is transforming itself with a renewed focus on innovation and service. Our planning, creative, digital and PR specialists have collectively helped develop its new brand positioning as a whole of company strategy. Through clever communications, we’ve also begun to share its new outlook to the public through traditional, digital and social media, dispelling myths and changing perceptions about the industry in the process.
When issues arise, we work closely with a range of internal and external resources to act on them efficiently and effectively through our A.R.C™ (Access. Resolve. Control) model.
From a company that previously had little good news to share, we’ve created a more balanced view of its operations and industry, and put a plan in place for its future growth.