We understand our clients’ obligations as stewards of public funds – and the unique requirements for how they communicate. Ultimately, they answer to the public, and to policymakers. Despite regional differences, there is one universal truth: they inhabit a space where expectations tend to grow faster than the available resources. Increasingly, success relies on the ability to communicate clearly. To educate and engage. To be more accessible and understandable. And always, to earn public trust and credibility. With these imperatives, we work within countries to promote healthy behaviours, explain change and engage citizens. We also work across borders to build positive country reputation and advance public diplomacy, trade and investment, tourism, and public health.