Celebrating a night of whites with Sydney’s A-list
We made the international event relevant to locals.
Sydneysiders love a party, but it’s hard to stay relevant year-on-year. We helped ensure the fifth annual Dîner en Blanc event was the most sought-after social event of the year.
What’s old is new
Dîner en Blanc is a global sensation with a rich history. We tapped into the worldwide kudos of the event to bring to life new stories that hadn’t been
told in Australia. Media and influencers were given exclusive previews into the international archives of Dîner en Blanc, raising its interest and desirability for another year.
Much about the event is kept secret, right up to the day it’s held. We gave the right media and influencers hints of what was to come, getting them writing and posting about it amongst their influential audience.
We divvied up stories by food, lifestyle, celebrity and news verticals, ensuring valuable stories hit the right audience segment at the right time. We also profiled the Sydney event organisers, creating hype around them as aficionados in unique, curated experiences at a time when mass-everything is taking over.
We managed VIP talent, media and influencers on the day, ensuring a steady stream of chatter on and offline. And when it was over, we celebrated the event with glossy placement across TV, online and print, heroing the best moments.
41 pieces of coverage, up 50% from previous year
Over 2000 images shared to the event hashtag
Waiting list of 35,000+ people