Liquid I.V – Rehydrating an Aussie Icon

We partnered with Australia’s iconic Bondi Beach to create a series of activations to raise awareness of the importance of hydration.

A drone shot of a LiquidIV ad at the Bondi Beach Icebergs.
A group of Lifeguards standing infront of a giant LiquidIV structure and chairs.
A pilates class at the Bondi Icebergs infront of a giant LiquidIV structure.
A group of runners at Bondi beach for a LiquidIV event.
Man running infront of a Liquid IV advert at Bondi Beach.
Giant Liquid IV advert at Bondi Iceberg Pools.
An image of of a man diving into a pool with a LIQUIDIV statue in Bondi.
20,000
visitors to activations per day
22M
reach
43
media placements including The Morning Show,
The Australian, 7News and The Sunday Telegraph
34M
 social impressions
61%
average engagement rate
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