New Balance - Sponsorship Activation

We celebrated the achievements of Aussie runners in their journey to the London and New York marathons – raising awareness of New Balance’s sponsorship of these major events.

A man in New Balance attire running near a city.
A close up of an individuals face after running The Bronx Marathon from 2024.
A man running in a pair of New Balance running shoes next to Kings Cross.
Double digit 
uplift in running sales
Prompted brand
awareness increased by 11 points
53% uplift
in search volume
15,000
social engagements
3M

members reached

More Work

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Allianz

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Carnival Cruise Line

We celebrated the partnership between Carnival Cruise Line and Sydney Children’s Hospital Foundation through a Grinchmas Christmas.